Hi, friend! I’m Pua! I’m an O’ahu-grown digital designer who loves working with bold, gritty, heart-led entrepreneurs with epic products and services to share with the world! 

When I was a kid, I thought I’d grow up to be an illustrator. Everyone and everything in my life became a cartoon. I’d draw on my textbooks, napkins, paper plates, tissue boxes, airplane barf bags…anything I could get my hands on became a canvas for my next comic strip. 

I’ve since traded my colored pencils for a laptop, but my obsession with creating has never faded. As I learned to express my creativity across digital platforms, I fell even more in love with the limitless and ever-evolving graphic design tools at our fingertips. Like many of my creative friends, colleagues, and clients, I just can’t stop creating. Now, I get to funnel my creativity, love for digital design, and relentless perfectionism into projects to support fellow creative dreamers and doers.

Since 2014, I’ve been designing websites and graphics for online course creators with Boss Up Media, a Digital Media agency that I co-founded with my business partner and BFF. This company, which began as a productivity and business coaching entity and became a design agency, also served as an invaluable space for both of us to learn, grow, and evolve as entrepreneurs, experts in our industry, and as humans. As COVID-19 brought massive shifts to our global and local economies, Boss Up Media lovingly and gratefully closed its doors. In April of 2020, I launched Pualena Digital Design, a digital design company focused on digital media creation for small business owners looking to build, grow, and scale their online business. It is my absolute joy and passion to create custom digital spaces for entrepreneurs to express themselves, connect with their customers, and share their gifts and services with the world.  

I have always been drawn to roles that support small businesses, entrepreneurs, and humans with big dreams to provide solutions and change the world. Over the past 15 years, this has taken many forms, and many of them didn't quite make sense to me at the time. I've worked in medical billing for an occupational therapy clinic, done community management and event coordination for multinational corporations like Yelp and Kaplan Test Prep, served as a US-China liaison for an international agricultural marketing firm in Shanghai, and spent years in the trenches with small local startups, learning the ins and outs of of business growth, marketing, advertising, customer experience, inventory management, lead generation, and relationship nurturing. Infusing these experiences with my innate love for design has led me to create the business I have today, and I couldn't love it more! 

In addition to digital design, my passions are also deeply rooted in environmental sustainability and animal welfare. In 2017, I met the most insanely fun, kind, and brilliant group of people when I joined the Blue Planet Foundation‘s Young Professional Ambassador Board. Over the last 3 years, we’ve supported Blue Planet’s efforts to transition Hawai’i to 100% clean energy, and it’s been a blast! I have also been lucky to know amazing humans who love animals as fiercely as I do. A few of these rock stars agreed to start a nonprofit with me to support organizations that rescue, rehabilitate, and protect endangered animals. In the summer of 2018, we co-founded The Wild Aloha Foundation. #everydayisearthday 

Living in Hawai’i, I’m intrinsically drawn to the ocean and spend as much time in the water as I can. I am deeply connected to my Native Hawaiian roots through hula, I love jiu jitsu and CrossFit, and I have an unquenchable thirst to travel the world. I can finally say I’ve been to every continent (including Antarctica as of March 2020!), and I don’t go a day without dreaming of my next adventure. 

By doing what you love, you make the world a better place, and I’m so excited to be of service to you! Let’s do this!

Big hugs,


I can’t wait to meet you! I look forward to
supporting you and your big, beautiful dreams.