We were all born with limitless potential.
As entrepreneurs, we're driven by a passion to serve, to solve problems, and make the world a happier, healthier, more beautiful place.
Through digital media for course creators and online entrepreneurs, it's our mission and passion to reignite your limitless potential and help you get your gifts, products, and services out to the world with bold, jaw-dropping digital designs!
Our goal is to allow you to stay in your unique brilliance, to continue serving your clients, and doing what you love, rather than slaving over your website, graphics, email marketing, automations, logo, and branding. It's important to us that every part of your digital media is in alignment with your message and reflects your vibe.
Hi, I’m Pua! I’m a Hawai'i-based digital designer who loves working with bold, gritty, heart-led entrepreneurs with epic products and services to share with the world!
Since 2014, I’ve been designing websites and online courses for entrepreneurs and small businesses. With a Masters in Business Administration, an eclectic collection of professions from local startups to multinational corporations, a background in web and graphic design, branding, and small business coaching, it's an honor and an absolute joy to weave these skills and experiences into the services we provide at Pualena Digital Design.
THE LONG STORY...
Since 2014, I’ve been designing websites and graphics for online course creators and small business owners looking to build, grow, and scale their businesses. It is my mission, passion, and joy to create custom digital spaces for entrepreneurs to express themselves, connect with their customers, and share their gifts and services with the world.
I have always been drawn to roles that support small businesses, entrepreneurs, and humans with big dreams to provide solutions and change the world. Over the past 15 years, this has taken many forms, and many of them didn't quite make sense to me at the time. I've worked in medical billing for an occupational therapy clinic, done community management and event coordination for multinational corporations like Yelp and Kaplan Test Prep, served as a US-China liaison for an international agricultural marketing firm in Shanghai, and spent years in the trenches with small local startups, learning the ins and outs of of business growth, marketing, advertising, customer experience, inventory management, lead generation, and relationship nurturing. Infusing these experiences with my innate love for design has led me to create the business I have today, and I couldn't love it more!
In addition to digital design, my passions are also deeply rooted in environmental sustainability and animal welfare. In 2017, I met the most insanely fun, kind, and brilliant group of people when I joined the Blue Planet Foundation's Young Professional Ambassador Board. Over the last 5 years, we’ve supported Blue Planet’s efforts to transition Hawai’i to 100% clean energy, and it’s been a blast! I have also been lucky to know amazing humans who love animals as fiercely as I do. A few of these rock stars agreed to start a nonprofit with me to support organizations that rescue, rehabilitate, and protect endangered animals. In the summer of 2018, we co-founded The Wild Aloha Foundation. #everydayisearthday
Living in Hawai’i, I’m intrinsically drawn to the ocean and spend as much time in the water as I can. I am deeply connected to my Native Hawaiian roots through hula, I love jiu jitsu and CrossFit, and I have an unquenchable thirst to travel the world. I can finally say I’ve been to every continent (including Antarctica as of March 2020!), and I don’t go a day without dreaming of my next adventure.
By doing what you love, you make the world a better place, and I’m so excited to be of service to you! Let’s do this!